BalancedReinvention was founded by Rob Lucas, an experienced mentor and business leader who has spent his career working across corporate, creative, and policy sectors — including roles with the FSB and BeTheBusiness.
After years of teaching, managing, and building his own businesses, Rob saw how often men drift when life changes direction. Whether it’s career pressure, burnout, or the quiet loss of purpose, many men face it alone — without a guide who genuinely understands.
Rob’s coaching philosophy is rooted in real-world experience rather than classroom theory. BalancedReinvention offers a calm, structured way to reflect, prioritise, and rebuild clarity through the Balanced RESET Method™ — turning uncertainty into focused, sustainable action.
The approach is part mentor, part coach, part guide. It’s about having honest conversations, setting practical steps, and creating balance that lasts beyond the sessions. Each client leaves with a Reinvention Blueprint — a living plan they can revisit whenever life shifts again.
The wider vision for BalancedReinvention is to make structured reinvention accessible — through one-to-one coaching, talks, and future courses designed to help men navigate change with purpose, confidence, and balance.